Is it just me or does the new Audi A1 strike you as, well, just a little bit boring? I promise this is in no way a knee jerk reaction to the recent mauling of the England football team by Germany but the pictures I’ve seen from all angles aren’t exactly exciting. Audi seem proud that the A1 has the look and feel of a shrink wrapped A4 but that’s not exactly screaming charisma is it? When I consider this car’s direct competition i.e. obviously the Mini, the DS3, the Mito or even the relatively far cheaper Fiat 500, what they have in spades is character. Every time I look at a DS3, I notice a subtle design feature I’d previously overlooked. I’m still not bored of the ubiquitous Mini. The Germans rarely get things wrong (see world cup) and I doubt the A1 will flop but in my opinion, small cars should be fun, not simply functional.
By Ben Harrington
- Lexus AS150 to rival Audi A1, MINI Cooper and Alfa Romeo MiTo (inautonews.com)